Content in today’s market provides many choice for how people find, consume and share content. Traditional digital channels such as email, social media and mobile apps are still relied upon when people are consuming content.
This medium is still widely used but some people try to obtain a work-life balance but not checking it every second of the day. We are in a 24/7 environment but you need to take a break sometime. It still works well to drive your audience to out outlets – video, retail and it’s still reasonably priced.
Younger people are still using social media but Instagram is more popular than Facebook these days. This change could be associated with a more visual platform that appeals to a younger audience.
The older generation is still using Facebook and getting their news on their mobile. The traditional method of radio/tv news is still popular but there has been a recent uptick in consumers over 65 getting their news on a mobile device.
In the US smart speakers (eg. Google Home) are on the rise. Currently that figure is around 20% but according to Juniper Research some 55% of US households will have at least one smart speaker in their homes by 2022. Its early days before we get to this figure but this will also take off in other world markets.
You can’t appeal to everyone with your marketing and content but here are a few tips to help:
– Make sure your content is mobile friendly
– Know your target market (develop personas)
– Incorporate user/client testimonials into your marketing strategy
– Web content should be on point and skimmable
Does the look of your content play a part in what you read?
When I receive blog emails if the subject line doesn’t grab my attention I generally will skim to see if there is anything worth reading about. However, if I see a great image and the blog is laid out beautifully I will make more of an effort to find out what the topic is about or whether it is of interest.
Think about it, if someone has taken the time to pick a great image you’ve got to think that the content will also be good. Most times it is.
The same can be said for an article that is laid out cleanly – in most cases it is a good read. We are in a time that technology is moving so fast that we only really skim an article. This means we may miss something but we are also more attuned to paying to attention to something that looks good rather than something that is really informative. It really depends on the topic.
Nowadays, we are very visual because ‘a picture can tell a thousand words’ you just need to pick and choose if it works for you.
If you are in your own business or just starting out you will obviously be aware of what opportunities are out there. In your career have you always been “in the right place at the right time”. If not here are a few quick tips to keep in mind when looking to grow your business or even get ahead in business.
Develop the habit of paying attention. Not just to what is around but how people interact with you and with others. Can you see the cogs in their brain turning? Make sure you make a note how you could make things better, easier or even add value to the lives of others.
No matter what you do, think or perceive that you work is of high importance, it may not be for them but it is for you. If you do your job well, people will notice and place more value in the work that you do and consider you for projects of importance.
How do your actions affect others around you? Be aware of whether the work you do makes life easier or more difficult for others. If you are looking to gain respect in your organisation – making life easier for others would be the best way to go.
Walking meetings are not for everyone but they definitely have a place in today’s world. Let’s face it the majority of us spend – what is it – maybe 8 or 9 hours sitting at our desk 5 or more days a week.
What could be better than getting out of the office and walking and talking.
Walking, fresh air and sunshine are some of the first benefits that come to mind.
What you are also doing is getting away from looking at a computer all day long. At first most people find that they are a tedious way to spend time but after a while you start to look forward to them – you can get some exercise and solve some of the daily work issues. You are also probably more focused.
Because staff are ‘unplugged’ from their phone or computer – staff can be more open and communicative because they no longer have a distraction.
This is not just a walk in the park – you still need to be productive. Make sure you have an agenda, purpose and conclusion aspect to every walking meeting you participate in.
Managing client expectations should be on your to-do list so that you are always top of what’s going on in your business. If you are a ‘one man band’ its an integral part of the business. If you have someone to look after this aspect of your business – the ‘lucky you’.
Get It In Writing
If you are doing professional work for someone, even a friend – get it in writing. Its a business after all and if you don’t get it in writing or have a contract you will be doing for less than a regular client.
Regular Reporting Process
Make sure you takes notes about phone calls, coffee meetings, anything that affects the work you are doing for your client. You can either send a meeting report or send a report on a more regular basis – say weekly or monthly. By doing this you are confirming the conversation to the client so that if there are any issues you can address them straight away.
Under Promise & Over Deliver
Always have a built-in contingency plan for things that come up during a project. This happens a lot so be prepared. Allocate time to address these issues without compromising on the overall project goals.
Make sure the client is kept in the loop for anything and everything. This is to ensure that everyone is on the same page of what’s being worked on and what’s coming up.
This one is important so you don’t get taken advantage of. Create boundaries by saying no when you need to and training your clients on what to expect from you – by stating it or by an example (modelling).